Meta Introduces Facebook Business Couch, a New Tool for SMEs
Meta has launched a new tool for Small and Medium Enterprises (SMEs) which will enable them to learn more about how to grow their businesses online.
The tool targets entrepreneurs in Kenya, South Africa, Nigeria, and other African countries, and will be available on WhatsApp.
Meta said in a statement that the Facebook Business Coach is a free-to-use, low-data-cost educational chatbot tool that users can interact within a simple, conversational, and convenient way.
“In today’s social media-driven environment, information on building your brand on online platforms can be crucial in what sets a small business apart and drives success. At Meta, we are passionate about empowering Small and Medium Businesses in Africa with the skills they need to succeed online.
We know that they are the backbone of the African economy and the drivers for economic growth. We hope the Facebook Business Coach will be their partner along this journey, providing the training they need through their mobile phones,” said Nunu Ntshingila, Meta Africa Regional Director.
As a free curriculum platform, the tool will feature step-by-step courses and tutorials as well as useful infographics, videos, and audio clips. Learning materials will be recommended based on the user’s needs and queries such as how to create attention-grabbing business pages on Facebook and Instagram, and how to use Messenger and WhatsApp to communicate effectively with clients. The tool comes with an option to navigate the curriculum via the menu.
