MSK- EABL’s Partnership Births Podcast to Enhance Marketing Literacy

A partnership between the Marketing Society of Kenya (MSK) and East African Breweries Limited (EABL) will effect a marketing driven podcast featuring visions and insights from from experts in the Marketing sector.

The podcast which has been launched will witness discussions around trends in business and marketing,challenges faced in building businesses and workable innovative solutions to resolve common challenges.

MSK Chief Executive Edward Oswe is hopeful that the podcast will inspire and inform listeners with stories about corporate innovation and entrepreneurship from business leaders and experienced marketers, who will share their real-world experiences and challenges.

“There are so many exciting stories about businesses in Kenya and even in the region — each with its own distinct way to advance goals, take advantage of new opportunities, and attain their visions despite the many hurdles and stumbling blocks along the way,” said Oswe.

According to the MSK boss, the COVID-19 pandemic had presented marketers and business leaders with unique challenges that require innovative approaches to navigate,thus the relevance of the podcast.

“Podcasts are very timely and easy to consume, the initiative will enable more people to get informed and improve their knowledge,” he explained.

The podcast consists of thirteen episodes, with season 1 focusing on providing insights on marketing in a digital world and educating listeners on the role of leadership and digital transformation in marketing.

Nevertheless, EABL head of media futures Ms. Waithera Kabiru has called upon Kenyans to take advantage of the free content with a huge potential to drive growth in respective fields.

The podcast will draw more content from a two-day MSK Marketers Conference scheduled for October 28, 2021 which will have the Cabinet Secretary Ministry of Industrialization, Trade, and Enterprise Development Ms. Betty Maina as the chief guest.