Isuzu Officially Launch D-Max After Marathoner Eliud Kipchoge

The Eliud Kipchoge-inspired limited edition Dmax has officially been introduced by local automaker Isuzu East Africa.

The launch of the Kipchoge 159 comes barely months after the car dealer introduced the concept.

A single shade of desert orange will be available for purchase on 159 different units.

“The new Kipchoge 159 limited edition embodies three concepts that predominantly resonate with the person it is named after, Eliud Kipchoge,” said Kevin Ochieng, Isuzu East Africa chief marketing officer.

Customized Eliud Kipchoge signatures will be engraved on each Kipchoge 159 unit.

Rita Kavashe, Managing Director of the company, praised Kipchoge during the vehicle’s introduction for his outstanding performances and for putting Kenya on the map of the world, which she claims encouraged investors to flock to the country.

“In view of this remarkable achievement, the only way to honor Eliud is to come up with this top-of-the-line product,” said Kavashe.

“This is indeed a great milestone on my career journey. I am deeply humbled by this gesture,” said Kipchoge.