How to Start an M-Pesa Sub-Agent Business in Kenya

M-Pesa by Safaricom has become an invaluable mobile money transfer and financial services platform in Kenya.

Becoming a sub-agent for M-Pesa provides an excellent business opportunity for entrepreneurs. 

Here are key steps to get started:

Research and Apply

– Contact Safaricom and express interest in becoming an M-Pesa sub-agent. There are certain requirements you must meet.

– Fill out an agent application form and submit the required business documents for review.

Training and Set-Up

– Once approved, undergo required M-Pesa training on products, services, devices, and procedures.

– Purchase or lease Safaricom-approved M-Pesa till and SIM card for outlet transactions.

Operations

– Provide M-Pesa services like deposits, withdrawals, money transfers, Pay bill, and Lipa na M-Pesa at your retail store.

– Earn commission on transactions. Track all transactions on your agent portal.

– Ensure smooth operations, cash availability, security measures, and record keeping.

Marketing

– Promote your sub-agent services through decals at stores, word-of-mouth, and social media. 

– Offer excellent customer care, especially for first-time M-Pesa users.

Compliance

– Follow all procedures and protocols set by Safaricom for identity verification, audits, and more. 

– Maintain proper bookkeeping and reporting to stay compliant.

Becoming an authorized M-Pesa outlet can be a lucrative opportunity given Kenya’s growing reliance on mobile money. Follow official processes, maintain standards, market well and deliver quality service to succeed.

Article By: Lesile Selelo