How To Contribute Articles to Enterprise Magazine Kenya

Over the last couple of months, Enterprise Magazine (formerly Inversk) has grown to be a powerhouse community of entrepreneurs and enterprise leaders who read our business content on a daily basis.

So far Enterprise Magazine is Kenya’s fastest-growing business magazine, with over 18,000 readers and our blog is the premier source of daily breaking business news in Kenya as well as actionable business content for enterprise owners, innovators, business, and corporate leaders.

As a result, we receive hundreds of requests asking how one can become a contributor to Enterprise Magazine and our bi-monthly magazine. So I have decided to write a post with the information and guidelines that I could send to people.

One reason you may want to become a contributor to Enterprise Magazine is to position yourself as an authority over your area of expertise, boost your credibility as an entrepreneur as well as impact other entrepreneurs positively through sharing your knowledge with them.

If you want to speak directly to an audience of committed and curious business leaders, innovators, entrepreneurs, or wantrepreneurs, Enterprise Magazine is the place.  Also, it is good to note that we do not pay contributors to both our magazine and blog.

Please note that being a contributor at Enterprise Magazine does not offer you an opportunity to promote your business (unless you want to place a paid feature for KES 15,000).

As a contributor, Enterprise Magazine provides the opportunity for you to put forward your best advice and help readers accomplish their goals. Our readers always come first. If you want to use the platform to promote your business that is not the proper way.

First and foremost, you do not have to be an entrepreneur for you to contribute articles to Enterprise. You can be somebody who has worked for a big company and has amassed a lot of knowledge and experience in an industry or business process/segment.

At Enterprise Magazine, we are more interested in ideas and the way you present your ideas. You don’t have to have your own business to write for us but you do need to have expertise in the area you’re writing about. We are looking for subject expertise and personality which is very important as well.

What to write: At Enterprise Magazine, we strive to share actionable advice on how to build a business. Pieces about starting businesses, growing businesses, ideas, productivity, small business, leadership, technology, management, customer service, Finance, and entrepreneurship resonate well with our audience.

We recommend writing actionable advice/tips that our readers can put to use right away. The advice should be clear enough for a reader to put into action. The best tips are often ideas our readers haven’t seen before but offer them a new solution to a common problem. Consider your personal experience. What problems have you overcome? What unique perspectives can you bring? Tell that story.

The ideal length for your article should be between 350 and 1,200 words for online content and between 800 to 2,000 for magazine content. This content must not have been previously published on any site or publication.

The content must be original and exclusive to Enterprise Magazine. We will reject any content already published on other sites or in print and further blacklist you from submitting any content to us.

The steps to take;

1. Read our site and magazine, and get familiar with the content we share. Search the site for what you’re writing on, see what’s already been written, and find your own unique angle.
2. Come up with a great idea.
   It should be within your area of interest or expertise. We want you to write something that you would want to read yourself.
3. Pitch to us
   Send our editor a proposal – not a full article. Our relationship officer’s email is team@kenyanenterprise.com. Keep your pitch brief: a tentative headline; two or three sentences explaining what your articles will be about; and one sentence saying why you are qualified to write them.

Based on this proposal we will let you know within three business days whether to start submitting your articles. If you do not hear from us at that time, please assume that we will not be able to publish your submissions; you should then feel free to offer them elsewhere.

If you qualify to be a contributor

Submit the completed articles.
Please don’t send us rough drafts and ask our editors to critique or tell you whether you are on the right track. Attach your article as a Microsoft word document and send it via mail.

What happens next?

Our editor will acknowledge receipt of your article the same day and let you know whether it has been accepted for publication.

If it is, our editors reserve the right to edit the article at their discretion, including changes in the text, subheads, and headlines, to improve readability and maximize web traffic.

After that, we will request you to send us your brief bio. This means your name; the name of your company (with a link to your website); and your social media links.

We will then create an author’s account on our site and send you login details to start contributing to Enterprise blog as well as the magazine.

How often should a contributor write? There is no magic formula or number. It depends on what you’re writing about and what message you want to send to readers. We have contributors who write twice a week, weekly, every other week, and monthly. If you’re writing about a niche topic it’s probably best to scale back.