Steps to Create Profitable Short Videos on Instagram, YouTube, and TikTok

Content providers have a wide variety of social media venues to choose from. An app for short-form media called TikTok has become popular among teenagers.

Content producers have the chance to make money through Instagram reels, YouTube clips, Pinterest, and Snapchat spotlight, among other platforms. In the field of content creation, short-form videos are becoming increasingly popular.

How are they created?

As with long-form videos, short videos also need you to put in your time and effort.

“My primary focus is usually Instagram reels, which I repurpose for other platforms including TikTok, YouTube shorts and Pinterest,” says Nancy Mumbo, a lifestyle content creator.

How do you earn?

“Brand partnerships have been my major way of making money as a content creator,” Nancy Mumbo tells the BDLife. In 2022, she earned Sh100, 000 from Instagram and TikTok partnerships.

“A company hires you to advertise its products on your social media platform. However, Nancy says that she wants to hone her skills to be able to land more brand collaborations.

YouTube also pays content producers, according to Kalondu, who have at least 1,000 followers and 4,000 watch hours.

“I had to consistently upload content on my Instagram and swallow the bitter pill whenever my content did not pick up as much traffic as I had hoped.”

Now with many followers, she has become a brand by herself and companies, especially fashion brands, have approached her to market their products.

The challenges

There are difficulties involved with creating content. One of the primary ones is the cost of producing content.

“Nothing prepares you for the cost of producing content and making a name for yourself in the market. You must purchase equipment. You need to purchase clothing for style videos, cosmetics, and brushes. Visit locations to shoot expensive material. A content producer for Instagram, YouTube, and TikTok, Martha Aluoch, claims that there is always something that costs money.

Kalondu says that staying consistent is also a major challenge. “Your audience needs to have regular content. This is the only way you can retain followers and attract more.” Despite the challenges, these content creators advise anyone to go for it.