Top 10 Free TikTok Creative Content Ideas to Use in 2023

Creating engaging, entertaining content on TikTok is not an easy task. Though it’s simple enough to film and publish TikTok videos, it can still be intimidating to figure out what to film and publish. 

Experts say you’re supposed to post 1-4 times per day, so it’s no wonder you may have run out of unique TikTok ideas by now.

That’s where this list of 10 TikTok ideas comes in.

1. Share a tutorial

Teach them a lesson they won’t forget! By this I mean: create a quick and easy tutorial showcasing how to use your product or service.

2. Lip synch to a song or dialog clip

TikTok was born from the ashes of a lip-synching and dancing app, so these activities are still super common on the social media platform. Why not get in on the fun?

3. Create a branded hashtag challenge

Challenges are hot-hot-hot on TikTok. Sure, you can follow along with whatever the most recent trend is. You can take it to the next level by creating your own with a branded hashtag.

4. Show your process in fast-motion

Whether you’re painting a mural, latch-hooking a rug, packing up an order for shipping, it’s fun to see how something comes together. Record yourself making your thing or practicing your activity, speed it up and set it to peppy music. The effect is hypnotic and impressive.

5. Try out a duet

TikTok’s duet and stitch features offer the opportunity to collaborate with existing TikTok content to create your own fresh remix. Use this feature to film a reaction to a video, or layer on your own sweet voice or video onto an existing clip.

6. Create a comedy skit

Since TikTok videos are so short and fast-paced, they’re really the ideal format for comedy. If you’ve got a sense of humor and it’s appropriate for your brand, write a silly skit or embrace something absurd.

7. Go behind-the-scenes

Give the people a little peek-a-boo into what you do with an intimate look into your office, factory, team meeting, production process, or client visit.

8. Reveal a hot tip or life hack

What’s a surprising way you make your life easier or better? Why not share that wisdom with the world?

9. Try out TikTok’s newest filters

TikTok is releasing new filters and AR effects regularly. Get experimental and try something new. The effect might inspire the content.

10. Host a livestream

For better or worse, anything can happen on a livestream, so live on the edge for once, why don’t you? A livestream is a great chance to announce a new product drop, share some exciting brand news, host a Q&A, or interview a special guest, while viewers chime in in the comments with insights and maybe a crude emoji or two.

The bottom line is, as a content creator, posting creative TikTok content is a huge part of finding success on the platform. It’s a hustle to build lasting engagement and an audience of avid fans, that your marketing strategy needs to go beyond just uploading your masterpiece.

By: Lesile Selelo