State Unveils Tourism Products to Boost International Arrivals

Kenya announced new tourism goods on Thursday in order to increase international tourist visits.

The State Department of Tourism’s principal secretary, John Ololtuaa, told journalists in Nairobi, that the 17 new signature tourism products will show the world that the country has a lot more to offer than iconic wildlife safaris and pristine sandy beaches for both repeat and first-time visitors.

“The products include adventure tourism, agro-tourism, and wellness tourism, which are recording steady growth in other parts of the world,” Ololtuaa said, citing swimming with dolphins, hot air balloon trips, visits to coffee and tea farms, as well as immersive cultural experiences with indigenous tribes of Kenya.

Tourism, along with diaspora remittances, horticulture, and tea exports, is one of the top sources of foreign exchange profits in Kenya, according to data from the Kenya National Bureau of Statistics.

He stated that the new items will assist Kenya in providing travelers with unique and distinctive travel experiences, ensuring that the destination remains competitive in the ever-changing tourist scene.

According to the official, demand for new and more items has been increasing, prompting Kenya to shift its focus towards strengthening tourism-generated income in relation to the seasonality of international tourists.