KCB Targets High-Net-Worth Individuals with Premium Cards

Following the launch of a World Elite Exclusive Credit Card with Mastercard yesterday, high-net-worth individuals will have access to premium banking services at KCB Bank Kenya.

The new solution will be available in two flavors: World Elite KES Credit, which is meant for wealthy individuals who like to transact in Kenya Shillings, and World Elite USD Credit, which is built for regular international transactions in US dollars.

Additionally, the lender has launched the World Debit card, which will provide exclusive rewards and privileges, as well as personalized and bespoke banking possibilities.

“This exemplifies the bank’s commitment to innovation and giving its customers a delightful experience while fostering a robust cashless economy that benefits everyone,” KCB Bank Kenya Managing Director Annastacia Kimtai said.

“The cards set a new standard of excellence, providing unparalleled benefits and privileges that cater to the refined needs of our discerning clientele,” he added.

“We are confident that this offering will further elevate KCB Bank as the preferred choice for premium and private individuals seeking exceptional financial solutions.”

Cardholders will also receive additional perks including expedited points earning rates, a specialized 24/7 concierge team for travel planning, and personalized recommendations.

“The Exclusive World Elite Credit Card combines the global expertise of Mastercard with KCB Bank’s local market knowledge to deliver a truly remarkable banking experience,” Shehryar Ali, Senior Vice President and Country Manager for East Africa and Indian Ocean Islands at Mastercard, said.