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BAT Group promotes Nairobi in the reorganization of Africa

Clara Situma

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According to British American Tobacco Plc of London, the expansion of the Nairobi office to five southern African markets is a part of the company’s ongoing global business transformation.

The result is that BAT Kenya managing director Crispin Achola, who currently oversees operations in 15 countries in Eastern Africa, will now be in charge of 20 countries, according to the announcement made by the world’s largest tobacco processor by sales.

This occurs as the large cigarette manufacturer is putting into practice its global strategy to keep up with consumers who are becoming less interested in smoking tobacco due to health concerns.

Malawi, Mozambique, Angola, Zimbabwe, and Zambia are the additional markets.

Prior to the expansion of its territory, the Kenyan office previously oversaw operations in Uganda, Rwanda, Tanzania, Mauritius, Ethiopia, Burundi, Seychelles, Somalia, Djibouti, Eritrea, Madagascar, South Sudan, Re-Union, Somaliland, and Comoros Island.

“We are a net exporter of talent. We have Kenyans working outside Kenya supporting BAT whether closer within our region or supporting the group at the headquarters level or working in other parts of the globe,” Mr Achola said.

“This is a real testimony for Kenyan talent that given the right opportunity and development, we have a world-class talent who can play on a global stage.”

BAT’s Kenyan subsidiary, whose shares are traded on the Nairobi Securities Exchange, stated that the move “enhances Kenya’s profile as a major commercial hub and Africa’s business capital” for the group.

“The Kenya regional office’s expanded mandate provides an opportunity to accelerate sustainable growth and value delivery,” Mimi Mavuti, the head of business communication and sustainability for BAT Kenya, East and Southern Africa, said in a statement on Tuesday.

“And as we continue in our transformation journey… we remain committed to reducing the health impact of our business.”

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