In the ever-evolving world of marketing, staying ahead of the curve is crucial to success. The rise of AI tools, such as Chat GPT and Google...
As we move further into the digital age, customer engagement is becoming an integral part of every business’s success. With the increasing competition and evolving customer...
The other day I was looking for someone who could do customized beddings for me and as with most people today, the first place I started...
There seems to be a meme for almost every image, video, text, GIF, from cartoon characters, celebrity images, movie captions, and trendy events. You only need...
People world over celebrate the ones they love. In this spirit, the whole month of February is dedicated to express love. However, this is rarely replicated...
From memes and goofy videos, to dance challenges, TikTok, the video-sharing app owned by Chinese tech firm ByteDance, is slowly delving into marketing and advertising –...
During these unprecedented Covid-19 pandemic times, businesses are sailing in uncharted waters, some thriving while others fighting for survival. The unpredictability of the pandemic is also...
With the world going online and falling in love with social media, online platforms are providing numerous opportunities for marketers to engage directly with customers and...
Technology is exponential, expensive and unforgiving. History has not been kind towards the businesses that chose willingly or otherwise to ignore technology, with businesses worth millions...
Customers hate advertising, that’s a fact! In a 2017 study by Ipsos Connect, 70% of consumers don’t trust advertising while 42% distrust brands. A shortcoming of...
