7 Grave SEO Mistakes that will Harm your eCommerce Business

Search engine ranking is a high-priority for many e-commerce stores. Look at the statistics of Google search: 75000 searches are done per second. This number shows the great opportunities you can get from an online marketplace.

Concentrating your efforts on your SEO strategies and optimizing each simple part of your website is essential. It will bring you a great amount of quality traffic, and with great tactics you will manage to easily convert them into sales.

The Internet is full of good SEO trends, tactics and statistics. All e-commerce blogs claim how important they are for your business. You will find great SEO agencies, who are ready to create a great strategy for your business (click here to get one). And of course, these all are critically important. However, let us not forget about the opposite part of the SEO game: SEO mistakes. Have a look some of such mistakes that really matter:

1. Poor Website Design: Fail in Mobile Optimization

2.87 Billion smartphone users, among which most of your target market. If your website is not mobile-friendly you not only lose a large percentage of your customers but also meet a serious ranking drop. Google has a mobile-friendly update and it will fully ruin your business success if you fail in mobile optimization.

However, your efforts should not be limited by great mobile design. Every small detail matters here. Your website should be responsive and fast in order to get the desired results.

2. Lack of Quality Content

How many times you may have heard: content is a king. It describes how important its role is for your business success. 

Search engines give much importance to relevant and quality content, since it educates, informs and targets. 

Showing your website among the most relevant results during a search becomes impossible if your content is plagiarized, copied or old. Your website will easily be penalized. Researching the market will help you to avoid serious mistakes, and create a good strategy.

3. Keyword Stuffing

Google algorithms are smart enough to determine keywords stuffing. Being such an important part of your SEO strategy, it requires extra attention. It is a black hat tactic and can be dangerous for your business success.

The fact that it once worked should not attract you, since many things have changed in search engines’ tactics, and they have become smarter. Besides, it will bring a negative user experience as well. Instead of it, you can research the market and find promising keywords that will build your business.

4. Failing in Local SEO Optimization

Understanding the importance of Local SEO and optimizing your website for it is essential. If you do not pay proper attention to it, you meet the risk of targeting your local customers. 88% percent of searchers either call or visit a store after a local search. This high percentage can bring your business great benefits.

Many people choose a business based on geographic factors. Hence, targeting your local customers will bring you many advantages over your competitors.

5. Missing Links from Authority Websites

Link-building is among the most important tactics that really matters for SEO. As they are signals for Google that your website is quality and great enough for citation, you need to give much importance to it. It promises you a higher ranking.

A common link-building mistake is when you link a page that the server cannot find (404 error). It not only harms your website ranking but has a negative impact on UX. Finding and fixing broken links as well as using only authority sources is more than a necessity for your business.

6. Not Targeting the Right Audience

Having website traffic is great. It promises sales and conversions. However, if you do not know your potential audience and fail in creating your buyer persona, you will never get the results you desire. 

Thorough research and user data will help in understanding your buyers and their needs. Through it, you can easily target and retarget them.

7. No Analysis, Research, and Checks

Behind every successful strategy lye thorough market research and competitive analysis. Without these actions, planning and creating a great marketing campaign is not possible. Besides, as small errors can harm your website SEO, it is crucial to find a great tool and audit your website (click here, to get the common issues that you need to audit).

Conclusion

Promoting your business through different platforms is great. However, if your customers fail to find you with a single search on search engine ranking pages, you will lose most of them.

SEO is a challenging process and demands efforts in both developing great tactics and checking your efforts. Fortunately, there are many tools that allow you to check the effectiveness of your strategies, find mistakes and fix them ASAP. Hence, make your business available and visible for your customers through your well-developed marketing campaign.