Jambojet Partners with KTB for tourism promotion

Regional carrier Jambojet has partnered with the Kenya Tourism Board (KTB) to promote domestic tourism by branding one of Jambojet’s aircraft for a period of one year.

“Last year we launched the ‘Now Travel Ready’ campaign to encourage domestic tourism as part of COVID-19 recovery. This partnership with KTB will further drive this conversation in a bid to revive the sector,” said Karanja Ndegwa, Ag. Managing Director Jambojet.

KTB CEO Dr. Betty Radier lauded the local carrier for having contributed to the growth of tourism by enabling accessibility to tourism destinations in the country. According to her, the partnership was among the many ventures the Board has explored with the intention of growing the destination tourism offerings.

This move is also part of the carrier’s recovery strategy as it is looking to diversify its revenue through advertising placements.

Currently, Jambojet offers various advertising options including the Jambojet website, boarding passes, tray tables, in-flight announcements, in-flight sampling, e-newsletter, headrest covers, and flight itinerary branding.

The airline recently launched direct flights from Mombasa to Eldoret and Kisumu as well as charter services in line with its recovery plan.