KBL to Embark on a Mission to Curb Use of Illicit Liquor

An initiative to inform customers about the negative impacts of illegal beer on their social, economic, and health advancement will be launched by Kenya Breweries Limited (KBL).

KBL Managing Director Mark Ocitti noted in a statement that the company will work with numerous business partners and other stakeholders to accomplish this.

“We are proud of the impact that our previous campaigns have had on communities, and we are committed to making a positive difference in people’s lives through this campaign and future ones,” said Ocitti.

However, this comes at a time when concerns about illegal brews in the country have been raised, especially after Deputy President Rigathi Gachagua said that no one will be left out of the fight against drug and alcohol abuse.

“The illicit brews have demolished the family structure. It is evident. For instance, the number of children joining early childhood education has declined,” said the DP earlier.

“We shall not rest until we decisively deal with alcohol and substance abuse to save our youth, to save our family, and bring back our dignity, we can’t let this continue further. That is why the candid discussion today is key towards a lasting solution.”

He continued by saying that other consultation forums would be held all throughout the country, including in Embu, Mombasa, Kakamega, and Nakuru.

He made this statement after announcing the Sh97 million “Jipe Form Na Senator Ushinde” campaign, which aims to both reward consumers and advance the company’s environmental agenda.

“Through initiatives such as these, we are scaling up our commitment to promoting social sustainability and economic empowerment of our communities,” said Ocitti.

Each of the five winners will receive Sh2 million, Ksh1 million to invest in their own development, and Ksh1 million to donate to the community of their choice.

Also included are twenty consumers who will earn monthly home makeovers, 12,000 winners who will receive weekly shopping vouchers, and an astounding 1,980,000 winners who will receive daily Cash and airtime vouchers.

“We are proud of the impact that our previous campaigns have had on communities, and we are committed to making a positive difference in people’s lives through this campaign and future ones,” stated Ocitti.