Kenya’s Budding YouTube Sensation, Hellen Ndung’u

If there is one undoubted thing that we can say about Hellen Ndung’u is that she is Kenya’s budding YouTube sensation.

The 25-year old, Actuarial Science graduate and a mother of one revamped her YouTube channel less than two months ago and she has already caught the attention of brands such as SuperFoam Africa.

YouTube, the video-sharing platform, has changed the way we discover talented persons that are able to educate the youth in Africa today, at the click of a button. The millennial generation is definitely one that is changing the rules of how the world operates. For instance, consumers are now immune to generic advertisements and brands more capable of drawing consumers attention through working with peer influencers like Hellen.

While hundreds of Kenyans upload videos to YouTube every day, Hellen stands out due to her focus on product reviews, personal growth, and mom life. She has reviewed products that Kenyans use everyday such as Arimis, Oppo Phones, and the renowned SoftCare Diapers.

She credits her growth to consistency and content value. Every week she strives to put out at least two to three videos. Her consistency aligns with the YouTube algorithm that recommends videos from channels that upload consistently. On the other hand, she is able to achieve content value through a simple but rigorous process.

Her content creation process starts off with research on topics of interest to her audience as well as trending topics. She then embarks on creating a plan for each video with the intention of sifting out the unnecessary information and directing her focus towards value addition. These are skills that she is still in the process of mastering as she grows her YouTube numbers.

She also conducts cross-platform marketing through other social media sites such as Facebook, Instagram, WhatsApp, and LinkedIn to draw traction to her content. All these coupled up with being a wife and nurturing her 5-months old son who also features on her channel, comprise the routine of this working mother.

One notable thing from her videos is her commitment to intentional parenting. Whether she is sharing with mothers in her audience on how to sleep training their toddlers, to organized life tips, and advice for parents travelling with their children, one is sure that they will learn something new from all her videos. The value addition commitment displayed through her work is not only inspiring but also one that sets a world-class precedent.

Her followers on her social media platforms are not so much like fans but more of friends that can trust her advice regarding products and personal growth. She has a warm persona that can easily transition into serious sit-down videos regarding real issues in our society today such as the Ivy Wangeci Murder and Maternal Negligence in Kenyan hospitals.

Although content creation opens one up to criticism, Hellen says that it is her best way to contribute towards social building through her brand. Moreover, she is able to apply her actuarial skills of enterprise risk management in her online work. She aspires to work with more brands that care for her audience through consumer value addition. Many have tried and failed at launching a YouTube Channel but Hellen seems to be relentless in creating more content every week. This young achiever is one to watch as she scales up and beyond the limits.

You can find Hellen on facebook, Instagram, Twitter, LinkedIn or subscribe to her Youtube Channel.