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Jumia Food Partners with Domino’s Pizza to Expand Customer Base

Jackie Kimathi

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Jumia Food has partnered with Domino’s Pizza in an aim to help the franchise reach more customers and expand its business. The partnership is meant to ensure that consumers can access a variety of options from the menu when ordering online.

“We are delighted to provide our online platform where consumers can order their favorite Pizza at the click of a button on Jumia Food, across the various Domino’s outlets in Nairobi and Mombasa”, said Jumia Kenya CEO, Betty Mwangi. She further noted that consumers will get a 25 percent discount when they order from Jumia Food.

According to Jumia Food Index 2021, Pizza was the second most ordered food items in the country. Chicken came first while burgers were third respectively. Kenyans are becoming more creative and less traditional in the way they source for their daily meals.

‘We at EatnGo, the Master Franchisee for Domino’s Pizza in Kenya, are delighted to expand the accessibility to our products through listing on Jumia for our customers in Nairobi and Mombasa’’, said EatnGo Country Managing Director, Ryan Pape. ‘’We are renowned for the fastest delivery of hot & fresh pizzas to millions of customers across Africa. With this listing on Jumia, our customers now have multiple ordering channels from which to choose; this is critical in a world that thrives upon convenience’’ he added.

Currently, Jumia has over 2000 Food vendors countrywide with 50% operating from Nairobi. Consumers in Nairobi in Westlands, Mombasa Road, Hurlingham, Ngong Road, Dagoretti Road, and Limuru Road, plus consumers in Nyali. Mombasa will now be able to order their favorite pizza and have it delivered within 25minutes.

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