Equity Bank Utilizes The Regional Market as It Becomes The Largest Bank in Kenya & in East & Central Africa

Businesses should consider expanding outside of Kenya right now because a company can never be bigger than its market. Equity, on the other hand, has used the regional market to propel itself to become the largest bank in Kenya, as well as in East and Central Africa.

Industrialization will propel us from being local brands to regional and global brands by creating jobs for our young people and wealth. Equity Bank, on the other hand, is committed to assisting its members who want to expand and grow, according to Dr. James Mwangi, Group MD, and CEO of EGH Plc.

For example, the Kenya-DRC Trade Mission allowed Kenyan participants to interact with at least 2,000 business people from the DRC, which was critical in establishing market linkages as well as providing a platform for entrepreneurs to network.

A key takeaway from the DRC Trade Mission is that partnerships and collaborations play an important role in the regional expansion of SMEs.

Equity’s growth has been fueled by the trust of its members on a national, regional, and global scale. As a result, their commitment is to champion regional trade by assisting and assisting its Members in expanding their businesses across borders.

Over the years, Equity has made a conscious effort to help bright but underserved students succeed, as well as agribusinesses expand. They are now concentrating their efforts on assisting Kenyan entrepreneurs who want to become industrialists.

Equity was technically insolvent 30 years ago; today, they are the world’s 5th strongest banking brand, which James Mwangi attributes to “commitment, resilience, and bravery.”

However, while entering new markets, it is critical to consider Intellectual Property Rights and patenting of the items and services you intend to introduce.