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Equity to Facilitate 200 Kenyan Traders in DRC in Regional Trade Drive

Jackie Kimathi

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On November 1st 2021, Equity Group in partnership with the Kenyan Government launched the inaugural trade mission to the Democratic Republic of Congo. This followed the efforts to boost bilateral trade, regional integration and cooperation.

The bank promised to facilitate 200 entrepreneurs in Kenya who will seek trade and investment opportunities in the DRC, which is among the six countries where it operates in the continent.

Speaking during the launch, Equity CEO James Mwangi said that the key focus of the initiative will be the agro-processing sector whereby the bank would provide incentives to entrepreneurs to invest in processing, packaging and exporting.

“As a group, we realize the power of the regional and continental market and it is this spirit that prompted us to promote the regionalization of Kenyan businesses and the businesses in the Great Lakes Region, we have gained enough experience in the markets we operate in, we commit to Using this knowledge to support businesses that are looking to venture into DRC and the larger East and Central Africa region,” said James Mwangi.

According to the Equity boss, the cross border initiative will encourage Kenyan private sector players to venture into the DRC and help showcase the opportunities for regional trade.

“This partnership is committed to unlocking the business by addressing existing barriers such as regulatory or trade that exist between the two countries in order to open up cross border trade,” said George Masafu, Kenya’s Ambassador to DRC.

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