Kenya Projects To Receive 1.46 million Tourists Before End Of 2022

The Tourism sector which was hard hit by adverse effects of the COVID-19 pandemic has demonstrated confidence in heading to full recovery as it built on resilience, powerful destination, growth of domestic tourism and value addition to tourism experience.

Speaking during the official opening of the 12th edition of Magical Kenya Tourism Expo (MKTE), Tourism and Wildlife Cabinet Secretary (CS) Najib Balala noted that the estimated arrivals would translate to Ksh265billion.

“Last year, we recorded 870,000 visitors into the country with revenue receipt of Ksh146billion, and close of this year, we have better projects since things have begun looking up,” said Balala.

The tourism expo which is the largest East and Central African Travel Trade Show brings together over 200 exhibitors and 160 buyers from Kenya’s key source market in Europe, Africa, Asia, and the Americas.

CS Balala noted the expo plays an important development in the sector’s recovery as the presence of exhibitors and hosted buyers affirms that Kenya continues to attract global attention and investment in tourism development.

He further noted that the Ministry has already put in place measures to ensure that tourism experiences are not only safe and enjoyable for visitors but also sustainable and profitable for stakeholders in the industry.

“As a Ministry, we have been focusing on increasing our country’s value proposition by highlighting its unique offering and culture through events such as MKTE. Earlier in the year, we launched our new strategy that will provide a road map for the sector and will shape the future of Kenya’s tourism industry,” said the CS.

Kenya Tourism Board (KTB) Chief Executive Officer Betty Radier said the expo is in line with the board’s efforts to revitalize tourism in Kenya as it focuses on Africa and other emerging markets.

“As we continue to work towards our vision of a thriving tourism industry, we are determined to support this vital sector by providing an environment that will attract visitors and enable them to connect with the best in local hospitality, culture and heritage,” said Radier.

The expo which will end Friday, October 7 will have several seminars with presentations on compelling themes on the current trends in the travel industry.