Visa Names Naivas its Top Merchant in Kenya

Naivas Supermarket registered 39% of cashless transactions of all its sales in the past year.

Global payment services firm Visa international, has recognized the retailer, as the merchant with the most card transactions after opening its 57th store in Embu town on 20th November.

Visa said that with 1,320 card swiping machines countrywide, Naivas had gone beyond its expectations for the use of cashless transactions over the last three years.

Naivas chief commercial officer Willy Kimani said card use in its outlets is steadily growing, with Nairobi accounting for a significant proportion of the volume.

“Kenyans increasingly prefer to use card and mobile payments for their purchases, necessitating that we move with the times and deliver seamless, speedy payment platforms that ensure they spend the least time at the till,” Kimani Said.

Kimani says the retailer has made significant progress in using card payments and that card transactions had grown faster than mobile payments over the past twelve months.

“We expect that this would be the case since Nairobi shoppers tend to be the early adopters of these technologies,” he added.